10 Reasons Why Popcorn Will Make You Feel Better is an ongoing research project presented at an Information Experience Design seminar at the Royal College of Art. More below...

Questions around online data incentivisation, privacy (cookies policy), information exchange, and user experience take physical form. Current research resources reveal that with over a 100 million headlines analysed, the most clicked phrase since 2017 is ‘will make you’. The most clicked number has been 10, and the most appealing sentiment is something that conjures up happiness or self-improvement – hence the project title.

Working with the idea that seeds are containers of ancient systems of information exchange, the corn kernel is popped into fluff to be quickly consumed as is criticised as part of contemporary pop culture's relationship with online information and entertainment consumption.

Transparent prints of smartphones containing forms asking for an individual's basic information as well as questions derived from research on UX behaviour analysis and personality tests such as the MVPI and FIRO-B were made available and filled out by participants as they munched on a cookie for an iridescent bag of popcorn.

Accompanying the presentation were stacks of cookies policies from select corporations for individuals to read if they did not want a cookie.